In the Tretorn Sport Padel project, I played a pivotal role in advancing the comprehensive design approach that defined the brand's resurgence. Bringing my expertise to the team at a crucial juncture, I refined the aesthetics of eight unique rackets, focusing on strategic decisions for each piece. My emphasis on colors, graphic elements, and art direction laid the foundation for a product line seamlessly blending heritage with contemporary allure. As part of the narrative, I directed and shot the brand film and contributed to product photography, shaping Tretorn Sport's identity in Padel. This collaborative effort, despite the challenges faced, proved instrumental in the successful re-establishment of Tretorn Sport in the Padel arena.